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投稿、广告、业务合作：dfe@idutyfree.cn欧莱雅旅游零售亚太区与中免集团合作，在cdf三亚国际免税城开设了以“REPLICA MEMORY TRIP（复刻记忆之旅）”为主题的Maison Margiela梅森马吉拉香氛快闪店。 
该快闪店于6月9日由品牌大使、中国歌手兼演员李宇春揭幕，持续至6月26日。标志着该品牌第三次在cdf三亚国际免税城开启年度夏季活动，让游客沉浸在 Replica 复刻标志之中，并在“Lazy Sunday Morning慵懒周日早晨”风格的咖啡角放松身心。 
“慵懒周日早晨”空间为游客呈现了沉浸式枕头墙和拍照的场景。“Sailing Day航行日”空间让游客沉浸在海上度过一天的互动记忆中。在“Replica Memory Gallery复制品记忆画廊”空间，游客可以将珍贵的记忆上传到墙上的数码相框中，呈现完整的复制照片系列。游客还可以沉浸在家居香氛、沐浴和身体系列产品中，享受精心策划的芳香生活方式体验。 
该品牌独特的记忆概念还体现在，通过在香水瓶上贴上带有客人照片的个性化标签，为每位客人量身定做。 
品牌大使李宇春与品牌好友、KOL达人及媒体一起出席了在cdf三亚国际免税城举行的快闪店开幕仪式。李宇春为活动揭幕，并揭开了她自己策划的 "REPLICA MEMORY TRIP GALLERY复制记忆之旅画廊 "的面纱。活动期间，李宇春还分享了她最近去巴黎拍摄的最新广告大片，并在仪式上进行了首映。活动结束后，李宇春参观了 "REPLICA MEMORY TRIP复制记忆之旅 "的快闪店，体验了不同的空间，并通过在7个社交媒体平台上的直播分享了这些经历，邀请游客参观快闪店的不同主题空间。她还邀请观众通过抖音上的虚拟体验来了解快闪店。
DFE编辑部 投稿、广告、合作请联系：dfe@idutyfree.cn Maison Margiela Fragrances Partners with China Duty Free Group On A ‘Replica Memory Trip’ Pop-Up in Hainan With Brand Ambassador Chris Lee On June 9th, L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) collaborated to embark on a memorable journey with an immersive Maison Margiela REPLICA fragrances pop-up. Inspired by the campaign theme “REPLICA MEMORY TRIP”, the pop-up was inaugurated on June 9th by brand ambassador, Chinese singer and actress Chris LeeMarking the 3rd annual summer activation for the brand, the pop-up store immerses visitors into the Replica signatures and relax in a “Lazy Sunday Morning” inspired coffee corner until June 26th, located at Sanya International Duty-Free Shopping Complex in Haitang Bay.
The “Lazy Sunday Morning” space presents an immersive pillow wall and photo-worthy moment to the visitors. The “Sailing Day” space immerses visitors into an interactive memory of a day spent on the sea. At the “Replica Memory Gallery” space, they are invited to upload their cherished memories to the various digital frames on the wall and explore the full Replica collection. Visitors can also immerse into the home-fragrance and bath and body collections, with curated scented lifestyle experiences.The brand’s unique concept of memory can also be tailored to each guest through personalized labels with their photo that can be placed on the fragrance bottles.
Brand Ambassador Chris Lee, together with friends of the house, local talents and media attended the pop-up opening ceremony at the atrium of Sanya International Dury-Free Shopping Complex in Haitang Bay. Chris Lee inaugurated the event and unveiled her own curation of “REPLICA MEMORY TRIP GALLERY”. During the event, Chris Lee shared her memories from her recent trip to Paris where she shot her latest campaigns , which were premiered during the ceremony.After the event, Chris Lee continued the REPLICA MEMORY TRIP with a pop-up tour, exploring the different rooms and sharing the experiences via livestream, which was broadcast on 7 social media platforms, inviting travelers to visit the pop-up. Chris Lee has also invited the audiences to explore the pop-up store through a virtual experience on Douyin.
创始人：Jason Cao 责任编辑：Chris Li 会员秘书：dfe007 （微信） 业务合作：dfe@idutyfree.cn（电邮）
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