Accor's Handwritten Collection Aimed at Hotels with Unique Touch Points at Midscale Price
雅高推出新品牌 :Handwritten Collection
“We noticed a gap in the market with a growing number of independent and boutique hotel owners for the midrange segment looking to boost their profile, connect with more audiences and really put themselves back on the map again. Yet they are cautious about the expense of adapting to new brand standards and potentially compromising their own hotel’s unique identity, which they have so carefully curated,” Yazbeck said.
我们注意到市场的一个缺口,越来越多的独立和精品酒店业主希望提升自己的形象,与更多的观众建立联系,并真正让自己重新回到地图上。然而,他们对适应新的品牌标准的费用很谨慎,因为这可能会损害他们精心策划的自己酒店的独特身份。